Modern businesses can only thrive if they offer potential customers a compelling online experience, channelled through a website that is easy to use and also focused around selling products and services in an effective manner. However, so often the creation of such a platform is marred by problems that compromise the integrity of the site and put off first time visitors, thus causing an adverse impact on conversion rates.
No matter how high your site ranks in relevant search results, if you do not tweak landing pages, streamline the interface and optimise the checkout process, high levels of traffic will not translate into solid sales figures.
Mobile Matters
Today it is impossible to ignore the influence of smartphones and tablets on the way that business sites are created because, according to the latest figures from Monetate, the amount of web traffic generated by m-commerce activity was up by 120 percent over the past three months.
Many organisations rely on mobile sites which are distinct from their desktop equivalents, which can result in some inter-operation issues and a lack of overall cohesion. Because of this, responsive site design, which allows pages to adapt depending on the device which is being used to view them, has risen to prominence, with everyone from businesses to charities like Battersea Dogs & Cats Home embracing it.
Whilst desktop sites may still generate a bigger proportion of revenues for businesses, m-commerce now allows consumers to compare prices, check up on orders and search for product information. This means that catering to visitors across the board is the best way to boost sales.
Testing Times
Crafting the best online experience is something that requires a significant amount of testing, especially if you are going to rely on a number of platforms to act as an underlying framework for a site. And in this instance, the software testing services offered by companies like http://www.bugfinders.com/ can be advantageous, as they let you outsource this intensive process of seeking out faults to a third party that may be better equipped to pinpoint problems.
A site is only serviceable if it works consistently for all visitors. Even minor bugs can become an embarrassment over time, which could have serious ramifications if left unchecked. As such, you have to consider the reputational damage that might be caused if an error is unearthed long after your site has gone live when you are weighing up the prospect of outsourcing software testing.
A website is the storefront of most businesses at the moment so to neglect it is to compromise your company’s ability to forge fresh relationships with clients and maintain a loyal user base in the long-term. But evidence suggests that even the biggest brands and organisations can drop the ball when it comes to the online experience from time to time, leaving room for rivals to rise to the challenge of undercutting them with a tried and tested web platform.