The dilemma that a number of modern firms face is far removed from the early question of whether employees need to use social media while at work. Having seen the far-reaching positive impact of social media to business profitability and success, the one question that should be on the minds of managers is exactly how to efficiently use social media within the place of work. One of the accessible social media platforms that assist in improving employee’s efficiency, abilities and interaction within the firm is Twitter. You can Buy Targeted Twitter Followers that will take your social media platform to a higher level.
Hiring the Best Talent
A survey by the Emerging Workforce Study found that 45% of employees believed that a company’s presence in social media influences their choice of a new employer. This means that a business that doesn’t have a meaningful social media presence could be less attractive for many prospective employees.
One way for a company to improve its online platforms like Twitter is to take advantage of its employees’ personal accounts. Indeed, employees can be great brand evangelists for the business, simply by tweeting on current events within the firm. In comparison to the company’s Twitter account alone, it will be simpler to cover different online communities if all the Twitter accounts of your employees are maximized. This will create greater awareness and will reach a lot of prospective employees who would be interested in working for the company.
A working environment that is less rigid and gives flexibility of workers to tweet in the workplace is a highly appealing factor to the new generation of talented employees. Creative minds usually discover new ideas if there’s no restricted rules hanging on their back. With that, most skilled workers prefer to work in a flexible working place.
Obviously, unnecessary use of social media at work is unfavorable to productivity. Hence, any business seeking to maintain the benefits of social media should evaluate the greatest way to use social platforms. One way to manage the use of social media may involve much better access by departments that benefit most from its use. The departments that usually benefit most from usage of social media include:
- Sales
- Advertising, and
- Customer care
Enhanced Productivity
A new study carried out by Evolv (a company that evaluates the metrics of Fortune 500 companies) found that use of social media actually boosts productivity among specific groups of employees. The social interaction provided by sites like Twitter provides the perfect opportunity for many sales people to achieve greater reach with potential clients. Such workers manage to close more deals and get a wider array of leads than those who don’t use social media.
There were also companies which take advantage of Twitter in using their accounts to provide customer care services. The concerns, queries and complaints from clients can be conveniently handled by employees through social platforms. This helps in ensuring customer loyalty as well as long term sales prospects for the company.
Employees who have regular access to Twitter are much better able to identify views and opinions of the public regarding their company. Besides, any misguided opinions can be directly fixed before it shed a bad light for the firm. Also, wrong information about the company can be dealt with by brand managers as soon as it is detected. This will aid in preserving the brand image of the company.
Such social platforms as Twitter give a great opportunity for following up on previous clients of the company. It gives the perfect opportunity for sales personnel to continually stay in touch with previous customers without being obtrusive. This gives the company much better possibilities of landing other sales opportunities from return customers.
Social media recognition of any worker’saccomplishment will also impact the company in a positive way. Many individuals on social media would have a good perception of the companies in which well-known professionals work. In other words, if professionals are highly prominent in social media platforms, they would also spread the fame to the companies they’re a part of.
Better Relationships at Work
When it comes to modern organizations, they offer an open line of communication between entry level personnel and higher ranking executives. Such active communication could be enhanced further through social media platforms. Such a platform as Twitter facilitates for an unreserved and truthful interaction between workers at different levels in a company. With Twitter, employees at lower levels have better freedom to freely give their comments to higher level personnel. This is contrary to traditional memos and emails which give less chance for entry level employees to express their unreserved opinions.
The emphasis on social interaction offered by Twitter enables employees to develop greater knowledge and appreciation of one another. Moreover, workers can freely share their ideas, perspectives, and how they see life which can help them lead to much better options. Having an awareness of these problems aids HR managers to develop strategies and programs that will cause least resistance within the company.
Countless firms organize team building events partly to build closer social interaction among the employees. Such social interaction can be improved through social media. Apart from the relationship between workers in the work setting, they can also form a bond by sending tweets with each other on Twitter. Hence, cooperation and team work in the company is highly developed.
Once workers and managers are having a healthy line of communication on Twitter, this promotes understanding not only on a personal level but also to the innate abilities and talents they possess. This is one method of collecting information that is required in the deciding which worker deserves a job promotion. In addition, HR managers can figure out the ideals and values of the workers which also work as a basis for promotion.
Many business organizations recognize the grave significance of social media in business management. No business companies could afford to miss using this great tool if they want to be successful. Regardless of how big or small your company is, as long as you know how to control and utilize the advantages of social media; long term stability and productivity will be in your hands.
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