Pay-Per-Click Advertising – often known by the shorthand of PPC – has gained a reputation as only being effective in terms of e-commerce website. However, the market has rapidly changed in the last few years in that PPC has become an incredibly effective channel for any company looking to generate leads. If your business is involved in the process of lead generation, in which it is necessary to prequalify or screen candidates as clients, PPP can help you to gather and exchange information in a simple productive manner before the consumer and company engage in a professional relationship.
How does Pay-Per-Click Lead to Leads? Tips for Setting Up Your Ads
If your business involves trial periods or approval and denial processes, a PPC ad is a great way to facilitate the process of dealing with difficult denial situations or missed qualifications with relatively low risk. Though responding to a short service-based PPC ad doesn’t give a prospective client a final answer, or serve as a binding contract between the company and the new customer, but it is a great way to entice new clients and take them one step closer to closing a deal or solidifying a relationship. Lead generation is also possible through PPC ads that promise price quotes, which can ultimately result in a new client signing up for a service or purchasing a particular product based upon that individual client’s specific needs.
Maximize the effect of your PPC ads by asking the viewer to provide a small amount of information on the ad itself, such as a method of contact (email address, phone number, or home address) as well as some demographic information. Even if the submission of potential customer does not lead far, it will help your company to build up a strategic targeting method for future advertising campaigns. Exploit this process even further by designing different PPC advertisements to run simultaneously – so that you can capture a few different points of demographics information within the same timeframe of only one campaign. Whether or not your leads follow through immediately, you will have successfully begun the process of obtaining information and building a report with this interested individual.
Exploiting Google AdWords Campaigns To Generate Statistics
Google Analytics, though a strong force in terms of understanding how successful (or not) your online marketing is, has become complicated further since October of 2011, since the institution of the use of “keyword (not provided)” when surfing the web using a secure connection. Since these policies are changing in terms of how secure searches can lead to an increase in “keyword (not provided)” in your statistics and changes to Google Analytics, it is important to consider using new methods that help you access the statistics that you might now lack. Institution of pay-per-click marketing methods through Google Analytics a great way to supplement your current method of generating statistics, especially while new changes continue to roll out at Google in terms of these masked secure search keywords. Utilizing customized dashboards on the Google AdWords platform, you can gather and analyze more information about the success of your keyword promotion strategies with approximately the same efficacy as using the Google Analytics platform before these changes occurred.
Lead Generation as a Part of Your Company’s Marketing Strategy
As your company continues to weed out disinterested clients through your sales and marketing campaign, it is important to continue soliciting leads as a way to build visibility and awareness. Unlike blog posts or social media blasts that result in leads, PPC is still one of the only methods in which your information and campaign will be displayed to a targeted user base without much extra effort – so more people will be aware of who you are and what your company offers, even if does not lead to an immediate PPC submission. Be sure that the landing pages associated with your ads are of high quality, and continue to exchange information between client and company through additional form submissions as well as links to product or service characteristics and costs. Working with a PPC Agency consultant can help you and your business in your pursuit of more paying customers through thoroughly tested lead generation techniques.
