You Begin of Course by Sending you yourself a Test email:
check if the text is correct, the correct links, if the images going well and if the sender is correct. These are basic steps of marketing e-mail that you must try. Then it is also better to send test emails to a number of email addresses. Create for yourself logins in livemail (Hotmail), Gmail and Yahoo, and check if there emails appear as you planned. Tests sent to an email address Telenet or Skynet can also are interesting. If your email is legible in the mailboxes of the five types of webmail, you can be assured that your email is in order.
Regarding mailings of general circulation, you can dramatically improve your results also conducting tests of content. Select in advance for example five test groups each containing some 50 to 100 recipients. Experiment using different sender addresses, different objects, links, titles and texts, and you will see that it can easily be a difference of a few percent between the direct rate and the rate ‘click-through’ (CTR). And a few percent in a campaign sent to 40,000 recipients make a world of difference.
Keep it Simple
With US Data Corporation www.usdatacorporation.com you can send emails in HTML. They are doing the best in email marketing and sales leads. You can Follow US Data Corporation on Twitter. Although this language is standardized principle, sometimes it is not always interpreted correctly by the various email clients. In addition, a number of markers and HTML codes are not supported by all email programs, Outlook 2007 and Lotus Notes programs, for example, take up very little HTML support.
The only solution left to the designer e-mail is to ensure that the coding emails are simple. You limit therefore simple CSS styles without formatting codes, special pages, because a significant portion of the recipients will still do nothing. In addition, it is advisable to repeat up to three times the CSS model: once above, once in the body of the text and a third time ‘inline’.
Follow the Rules
HTML is a language layout traitor! A designer can achieve great results in this language through a ‘dirty code’. This, however, is punished mercilessly in the e-mail marketing: a wrong or dirty code automatically result in a number of recipients of changes and / or slides layout. Therefore, make sure that the HTML is correct, for example by making check through “http://validator.w3.org
Consider the Readability
Many of your recipients do not look at their emails in optimum conditions: often they are read in the window and more often emails arrive without original images. These are two challenges that you must consider in your draft email.
Be sure to use the Upper Left Corner:
In fact, the playback window is vertical or horizontal this angle is the first thing that recipients see so it is of crucial interest. It is for the same reason, moreover, that almost all the emails do not exceed 600 pixels wide: many recipients who do not fully publish their emails and scroll through the text, so your field work is limited.
The Second Challenge is the Image Blocking:
Avoid anyway emails containing only images. Make sure there is a sufficient amount of text, so that each recipient can clearly identify the essence of the message. Finally, do not forget to complete the ‘alt-tags’ images and avoid the colors of white or bright text.
Customize
Various studies have shown: the personalized emails get direct percentages and percentages ‘clickthrough’ higher than the non-personalized emails. US Data Corporation gives you the ability to customize any field in the database: therefore exploit this opportunity. The customization does not stop elsewhere solely entitled it is also possible to customize images or object, so that each email has a greater chance of success.